Behind Cristina’s Curls: A Candid Conversation with CEO Courtney Smith

Courtney Smith transformed from a stay-at-home mom into the CEO of Cristina’s Curls, a successful skincare brand tailored for infants with skin issues like Eczema and Cradle Cap. Drawing on her esthetician background and her husband’s chemistry expertise, Courtney developed organic, effective products. Her brand saw rapid growth due to high quality, transparency, and strong word-of-mouth, paving the way for a major retail launch. Her advice to entrepreneurs: find a niche and intimately know your business.

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