7 Reason this momMade Kids' Curl Care Simpler

01

SHE SPENT HUNDREDSTRYING TO FIND WHAT WORKED.

DRY CURLSSENSITIVE SCALP

She tried product after product, spending hundreds of dollars searching for something that worked for her child's textured hair. Some were too harsh on her little one's scalp. Others made her curls look moisturized at first, only for them to feel dry again 30 minutes later. No matter how much she spent, she kept running into the same problems.

And just when Courtney finally found something that worked, another problem would send her right back to square one.

02

EVERY TIME SHE FOUND ONE,INCONSISTENT FORMULAS

BACK TO SQUARE ONEMORE PRODUCT, SAME PROBLEM

Just when Courtney thought she'd finally found the perfect product for her child's curls, the brand would change its formula. What once worked beautifully suddenly didn't deliver the same results. She was tired of falling in love with products she couldn't rely on and having to start her search all over again.

After starting over one too many times, Courtney realized the answer might not be finding another product at all.

03

SHE DECIDED TO CREATEWHAT SHE COULDN'T FIND.

LICENSED ESTHETICIANINTENTIONAL INGREDIENTS

As a licensed esthetician, Courtney decided to put her knowledge to work. She wanted to create products specifically formulated for children's textured hair, with formulas not only she could count on, but families could count on. So she developed a complete haircare line designed to grow with your child, from their earliest curls through every stage of childhood.

And after years of trial and error, she finally created the simple routine she wished she'd had for her own child from the beginning.

04

SHE WANTED INGREDIENTS THAT WERE AS GENTLEORGANIC INGREDIENTS

INTENTIONAL CAREMORE PRODUCT, SAME PROBLEM

Finding something that worked was only half the battle. She also wanted to feel confident about what she was putting on her child's delicate scalp. So she carefully selected ingredients like organic mango butter, organic coconut water, marshmallow root, aloe leaf juice, lavender flower water, rosemary water, shea butter, apricot oil, and honey. Together, they became the foundation of her Nourish & Grow Moisture and Growth Set, created with little curls and their unique needs in mind.

And once she saw what this routine could do for her own child's curls, she couldn't stop thinking about all the other moms still searching for answers.

05

SHE KNEW OTHER MOMS WERE GOING THROUGHTHE SAME STRUGGLE.

BLACK-OWNEDMOM-CREATED

After seeing how well her routine worked for her own child, Courtney couldn't keep it to herself. She remembered the money wasted, the frustration, and the endless search for something that actually worked. She knew other moms were going through those exact same struggles. So she invested her own time and money to share her creations with two other parents facing the same challenges. What started as a solution for her own child was becoming something much bigger.

But helping two more families was just the beginning of what Courtney had in mind.

06

thousands of CURLY-HEADED FAMILIES CHOSE CRISTINA'S CURLS ANDFELL IN LOVE.

MOISTURE DISAPPEARSMORE PRODUCT, SAME PROBLEM

You finish wash day, their curls finally feel soft, and then the next morning the ends already feel rough and thirsty again. So you add another cream, another spray, or another oil—only to end up with more bottles and the same dry-feeling hair. Textured hair does not just need something slippery for the moment. It needs a routine designed to help replenish and hold onto moisture between wash days.